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AMSTERDAM · COMMERCIAL DEVELOPMENT FOR FOOD & BEVERAGE

BRINGING GREAT
FOOD & BEVERAGE
TO
EUROPEAN MARKETS.

For ambitious companies with distinctive, commercially proven products: we find the opportunities, reach the right people and build the business.

CHANNELS WE KNOW

RETAIL · FOODSERVICE · DISTRIBUTORS · WHOLESALERS · IMPORTERS · MANUFACTURERS

01 / NEW TO EUROPE

ENTERING EUROPE

You have a proven product and want to start in Europe the right way.

02 / ALREADY IN EUROPE

GROWING IN EUROPE

You need hands-on capacity for a market, channel or key accounts.

THREE WAYS TO WORK WITH US

BASE. ACTIVATE. BUILD.

From market-entry preparation to hands-on commercial development. Start where your situation is.

Your commercial base in Europe.

Market intelligence, carefully selected target accounts and a first approach to the right buyers every month.

€895 / month

+ €395 onboarding

FOR COMPANIES PREPARING OR STARTING IN EUROPE · WE OPEN THE FIRST DOORS, YOU TAKE IT FORWARD
Approach & Convert.
Project-based

A defined campaign in which we approach buyers, distributors or partners for you and turn opportunities into real commercial conversations.

FOR COMPANIES READY TO APPROACH THE MARKET · WE RUN THE CAMPAIGN
Develop & Grow.
Tailored partnership

Your external commercial partner: ongoing business development, key accounts and buyer and distributor relationships.

FOR COMPANIES READY FOR LONG-TERM GROWTH · ONGOING RESPONSIBILITY FOR AN AGREED SCOPE

Invited for a buyer meeting? Buyer representation is available on request.

BASE

YOUR COMMERCIAL BASE IN EUROPE.

Market intelligence, buyer targeting and a first approach to the right buyers. Your team takes the conversations forward.

€895

per month

+ €395 one-time onboarding

6-month initial term, then monthly

Up to 30 buyers approached in the first six months

TO START
  • You complete a structured intake and share your catalogue, pricing and specifications

  • We set out your commercial starting point: readiness overview, market priorities and channel recommendations

  • First target accounts and an initial action plan, in your personal dashboard

  • A short onboarding call to agree priorities

EVERY MONTH
  • Your commercial dashboard, kept up to date: priority markets, target accounts, opportunities, recommended actions and progress

  • Market intelligence: relevant developments and signals for your category, not generic industry news

  • Up to five target accounts carefully selected and approached on your behalf, each with one follow-up

  • Interested buyers handed over to your team, with context, to take the conversation forward

  • Buyer opportunities monitored: buyer sessions, sourcing programmes and distributor opportunities

WHERE THERE IS A GENUINE FIT
  • Introductions through our professional network

Base opens the first doors. Meetings, negotiations and ongoing follow-up stay with your team. When you want us to run that too, we take the next step together through Activate or Build.

ACTIVATE

APPROACH & CONVERT.

Turn market opportunities into real commercial conversations.

A defined campaign for a market or channel. Objectives, duration and scope are agreed before we start.

  • Market and channel targeting

  • Proactive outreach to buyers, distributors and partners

  • Buyer meetings and representation

  • Follow-up and pipeline management

  • Campaign report and recommendation

SCOPE
Tailored, agreed up front
ARRANGEMENT
Project-based
BUILD

DEVELOP & GROW.

  • Ongoing business development 

  • Key account management

  • Buyer and distributor relationships

  • Negotiations and commercial follow-up

  • Long-term growth planning

Your commercial partner for long-term European growth.

We act as your external commercial team, with the scope of responsibility agreed for each engagement.

SCOPE
Agreed per engagement
ARRANGEMENT
Retainer, commission or both
CONTACT

LET'S TALK
EUROPE.

Tell us about your product and where you want to go in Europe. We reply within two working days.

Rik Hendriks · Founder 

rik@promisingsources.co 

Amsterdam, the Netherlands

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